Creating an internal company newsletter can be daunting at first, but once you establish your parameters, you can use a template for all subsequent internal company newsletters. This article will cover how to set parameters for your internal business newsletters and some content ideas to fill it with. We'll cover:

• Frequency
• Size
• Color scheme
• Formatting
• Content ideas

Internal Company Newsletter Frequency

Before you begin formatting and writing an internal company newsletter, you should decide on the frequency of its publication. This will determine how you space out your company news. 

Monthly Internal Company Newsletters

Some larger companies prefer to release a monthly company newsletter to their employees and investors. If you own a small business or one that doesn't require many internal changes, you can opt for a lower frequency. 

Quarterly Internal Company Newsletters

Most companies opt for a quarterly newsletter that offers a frequency of four newsletters per year (One every three months). This is just enough time to gather company news, changes, and offers that employees can keep up to date on.

Biannual Internal Company Newsletters

Biannual newsletters are released twice a year, usually during the middle portion of the year and at the end of the year (June and December). But some companies release biannual newsletters at the beginning of the year and at the end of the year (January and December). There are no rules, you can even opt to create your biannual newsletter in January and June, or during any two months that feature company changes.

Annual / Yearly Internal Company Newsletters

Large corporations often like to compile their news into a yearly newsletter. This allows them to manage one publication for all the changes that go on during the year. This also benefits small businesses, which may experience newsworthy content just a few times per year. 

Seasonal Internal Company Newsletters

In addition to scheduled company newsletters, businesses enjoy sending out seasonal newsletters to their employees as well. These can include weather seasons (winter, spring, summer, autumn) or holiday seasons. The latter gives businesses the opportunity to acknowledge the diversity of faith within their entity and send out greetings to employees who observe specific holiday seasons, such as Christmas, Hannukah, and Kwanza. 

Internal Company Newsletter Size

Internal company newsletters range in size, all depending on how much content and news the business has to share. Decide on what size best fits the amount of news you want to share with your employees and investors. The suggestions below are industry averages, but your business is unique and may accommodate a large-size newsletter for a small business, or a small newsletter for a large business. It all depends on your content and frequency. 

Small Internal Company Newsletter - 1 Page

Small, one-page newsletters are great for monthly releases, as they offer enough space for a small amount of news. These are also perfect for seasonal company newsletters. 

Medium Internal Company Newsletter - 4-6 Pages

Medium company newsletters can be between 4 and 6 pages long. They are great for quarterly and biannual newsletters. 

Large Internal Company Newsletter - 6+ Pages

Large newsletters are often reserved for annual company newsletters, which will have to accommodate a significant amount of information accumulated during the year. 

Internal Company Newsletter Brand Color Scheme

Choose a color scheme for your newsletter publications based on your frequency and type of newsletters. 

Color Coded Newsletters

Will your newsletters be themed? Some businesses will release scheduled newsletters, each highlighting specific themes or departments. In these cases, you might consider using a specific color scheme for each type of newsletter. Some ideas include a specific color palette for:

• Departmental newsletters
• Seasonal newsletters
• Market newsletters
• Financial newsletters
• Product newsletters

Static Color Scheme

Of course, using an on-brand color scheme for all newsletters is just fine, and helps to establish a connection between your business and your brand colors that all employees will instantly recognize. 

Internal Company Newsletter Formatting & Content Ideas

Front Page - Contents and Featured Excerpt

• In This Issue - a small column that highlights what's to come inside of the newsletter.
• Featured Post - The beginning portion of a featured post in the newsletter that will continue on Page 2.

Second Page - Featured Article

• Featured Post - continue the featured post that began on Page 1. 
• Subheaders - At least two sections devising this featured post with subheaders. 

Third Page - Company News and Statement

• 3 Small Sections - three small sections that each allot one paragraph to separate ideas related to one piece of news. 
• One small Section - one medium section dedicated to a company statement. 

Fourth Page - Employee Appreciation

• One large section dedicated to highlighting an employee
• One Medium Section dedicated to highlighting employee news as headlines
• One Medium Section dedicated to a company statement regarding employees

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